Since the spread of the new crown epidemic, the development of the makeup market has not surprisingly been affected, wearing a mask has become people's daily routine, it seems that there is no longer a need for makeup.

    Under the new era, the makeup market has also been born out of the new demand for new trends, efficacy makeup began to be highly sought after.

    According to the data, lasting color retention, improve dull skin tone, brighten the sleeper, etc. become the core demands of consumers on makeup.

    Under the mask face, not only new eye makeup products such as sleeper pens are popular, the demand for long-lasting makeup has further risen to prevent the mask from rubbing off the makeup and sweating.

    Many makeup brands are not afraid to challenge their star products to give "ultra-long standby" the main selling point, has become the darling of the market.

    The longevity of the makeup product itself is a test of the brand's R & D capabilities, in order to adapt to market trends, makeup brands must strive to improve technology and improve product quality!

    With the development of the times, the lasting nature of makeup will become increasingly important. Any makeup brand can't ignore this trend, with better technology to improve the durability of the product, is the most critical road for future makeup brands!

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