Creating a highlight and contouring powder palette for a new brand is an exciting opportunity to offer versatile and high-quality makeup products. Here are some ideas for your new brand's highlight, and contouring powder palette:

1. Multi-Use Palette: Highlight the versatility of your palette by showcasing how it can be used not only for traditional contouring but also for eyeshadow and even as brow powders. Include makeup looks that demonstrate these applications.
2. Skin-Friendly Formulas: Ensure that your powder formulas are suitable for various skin types, including sensitive skin. Highlight any hypoallergenic, paraben-free, or cruelty-free aspects of your product.
3. Versatile Color Range: Design a palette that includes a well-balanced selection of highlight, shadow, and contouring shades suitable for a wide range of skin tones. Ensure that the shades are buildable and blendable for easy customization. 

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